Web designing is a very broad term that includes several aspects, skills and techniques that are involved in the creation, production and maintenance of online websites. The key areas while creating website designs are graphic designing, interface designs, content development, user experience design and SEO or search engine optimization.
In a smaller project, one or two designers are enough to handle all these aspects while with bigger websites, there are several people in a team covering each aspect in detail. There has always been a lot of intermingled use of the terms, web designing and web development. Creating website designs often refers to the design process which focuses on the client or front end of the website.
There are several tools and technologies made use of in a web designing project. The tools vary according to the particular aspect of design, for eg. Graphic designers may use different tools from an author whose job is to develop content for the site. Search engine optimization tools are used increasingly these days owing to the highly competitive market and enable the designer to know what exactly the search engine ranking is and how to make improvements to the site for higher ranking.
The web designer and the web developer are the two most important people while creating website designs. Usually, they work in close association while designing and developing a website; some of their roles may overlap while some are individualistic and specific tasks. The designer is often responsible for the visual layout of the site which includes typography, color code, font, layout images etc. He must also have a good working knowledge of different languages like HTML, JavaScript, PHP and Flash to create attractive and eye catching web designs.
The job of a web designer can be further broken down depending on the size of the project. An important aspect of any website lies in its graphics and this is the job of a graphic designer; he will be responsible for all tasks relating to layout, coloring, logos, buttons and images. Copywriters or content writers are employed to create content that is specific for the website and SEO writers are those who write exclusively using certain words or phrases to ensure top ranking of the website on search engines. Internet marketing specialists are also an important part of the team creating website designs as strategic solutions and unique marketing ideas are necessary to boost the site's popularity and thereby bring in traffic
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